Below is How Gary Halbert’s put it, he worth the credit and I give it to him.
It is profound.
The way Gary explains it in a seminar was: if I offer to set you up in the fast food biz, with a hamburger joint, and you can have any one special advantage you want, what will you want it to be? Is it:
A clown?, special sauce?, great burgers?, a big Advertising budget? He says he’ll take “a starving crowd.”
The proof of this is true – the “roach coach” business: those food wagons that come around to factory parking lots. They usually sell bad, overpriced food, and they are surrounded with mass numbers of eager customers every place they go. Why? Because they go to where the starving crowd is waiting.
What is a “starving crowd”?
For example, it can be when you have a product, a service or solution for:
- A market in dire need, It can be in the online business sector where everyone want to make sales without stress. E-commerce and physical stores are hungry to move their sales online and generate crazy sales without stress.
(2) It can be in the financial sector where everyone want value for their money to get best pricing for whatever they are buying e.g imagine buying 32GB memory card for just =N=600 or Brand New Hoodie for just =N=1,200 (did I hear you say impossible, OH NO it is possible we have a place you can get that what if you start that business and sell for them lower than what is in the market currently
(1) A market in chaos, in trauma, in transition, like, right now, the health care professions (fearful of the negative impact of managed care on their futures).
(2) It can be a market where everybody is in
pain, like insurance salespeople (hamstrung by over-sensitive parent company
enforced restrictions on advertising and
sales practices, faced with declining commissions).
(3) It can be a group of people who are especially, extraordinarily hyper-passionate about their particular interest. Fashion people, celebrities Golfers are these type of furious buyers.
In one way or another, it should be a group of buyers with an aggravation that gives them sleepless nights, ulcers and rage, that you can solve, and/or a burning desire for something you can provide.
Identifying such a market and building the right offer for it, this is a far, far superior means of doing business than is developing an offer then looking around in bewilderment for who might want to buy what you are selling.
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TOBI AYELAAGBE is a recognized business success catalyst’ helping people in just about every category of business turn their ideas into fortunes. TOBI’s WAOW-Xperience” approach is a fresh and thought provoking amidst a world of small business marketing hype and enriches those who act on his advice. For more money-making marketing tips, tactics and strategies, TOBI will like to hear from you, talk to him direct via firstname.lastname@example.org